Red Raion partners with FICO Eataly World to create the digital content for the park’s new areas

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Red Raion partners with FICO Eataly World to create the digital content for the park’s new areas

We are proud to announce our partnership with  FICO Eataly World, the Italian theme park dedicated to food!

After a whole year of restyling, FICO Eataly World is about to open again with 7 new themed areas: the park celebrating Italian food tradition inaugurates on July 7th and will then open permanently on July 22nd, inviting its guests to a sensory experience that aims both at instructing and entertaining them.

We at Red Raion produced the digital content that, through video projection, animates the shop windows of the park’s booths, giving life to the work of the 13 factories displaying their food-making processes in the park: visitors will get to observe how these companies work and understand exactly how the Italian food excellences that are famous all over the world are made.

 

Stefano Cigarini, CEO at FICO Eataly World, declared:

 

“I had already worked with Red Raion in the past: it’s a company with the technical and creative ability to build emotions by employing multimedia content and digital effects in the best way possible. The factories in FICO take life thanks to simple animations that narrate their production process and that will let everyone appreciate how food is made in a simple and intuitive way.”

 

“We are sincerely happy to have contributed to this prestigious, international project. FICO Eataly World is a beautiful theme park that best represents the Italian culture of food production and consumption, and all the heartwarming emotions that food evokes.” – asserted Valeria Rizzo, PR and Business Development Director at Red Raion. “In a time when the attractions industry has been severely struggling with pandemic restrictions, FICO Eataly World has wisely taken advantage of this last year to refresh and prepare for its great comeback, asking us for high-quality digital content to keep up with the forward-looking attractions business.”

 

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